Does a single day go by without at least one look up on the megalith of Google? This magnet for questions of the web world remains stable, with occasional banner changes to pique our interest, but 99.9% of the time you’re just there for that little rectangle that will provide you with the answers-NOW – or choices about the answers. Once you search has been entered – for example WW2 Spitfire aces, a compendium of abbreviated descriptions and lines in internet blue appear- some bolded some bordered, all trying to catch the attention of your eye.

In general it’s the first ten results that get all the traffic, unless you’re a determined digger and you believe there is gold lying in them there hills. Yes trawl through a few lesser pages and you’ll find a webmaster with less skills but juicier content – trust me I know I’ve been doing it for a while. Lying behind each of those titles and tags are hours of carefuly measured sweat and blood to get it in front of you – the viewer- because it isn’t so much about reading now as it’s about ‘entertainment’ and inserted media apps and clips. Fully produced YouTube clips with advertorials slung across them. It really is the new way of filling in our time- instead of sitting like cattle in front of network TV , now it’s search for whatever it might be that interests you and sure enough someone else in the world has put it on video or written about it or heard someone saying something and you can read about it on your mobile phone on their facebook or myspace or wordpress blog and engage in a communication… except those stupid spammers ruin it all. I don’t get it, these ridiculous messages they leave for me from: xzfdsgd skdkj – talking about —– akjasjdaksj anbd dkdhf;ldu bfsmsl???? Huh???

– straight to the delete bin with those ones- I wonder if that’s where the lost socks go too? Where does stuff go when you delete it? Does it still have the spark of inherent molecular memory somewhere inside the Computer or the ram or the memory – until the day the hard drive is reformatted and the slate is wiped clean- wouldn’t that be nice- to wipe the slate clean just by pressing erase- but that’s for another day.